Japanese Traditional Craft Accessories Bring Color to Spring! “Spring Campaign -In 2024, “I” Represents Spring-“

Flying JAPAN Craft (hereinafter referred to as sa-iwai) proposes a spring experience in Japan with its new limited-time spring campaign!

Spring in Japan is a special season for Japanese people who can enjoy beautiful scenery throughout the four seasons. Starting from the time when fresh and bright spring fashion, signaling the beginning of a new season, fills the air, sa-iwai's original campaign will kick off. Traditional craft accessories, characterized by vibrant spring colors, lightweight enough to forget you're wearing them for 24 hours, and sustainable natural materials, will become a new fashion tool for women around the world who want to enjoy fashion in the coming season.

Especially this time, targeting America, where individuality-focused fashion is sought, sa-iwai will employ an approach that includes SNS marketing such as Instagram and Facebook, customer hearings targeting visitors to Japan, and the use of influencers, aiming to increase Instagram followers to over 1,000 as the first step to increase product awareness.

The "Spring Campaign," to be held from April 1st to around June 15th, will allow people around the world to experience Japanese spring through traditional craft accessories. By wearing spring-colored accessories, you can not only feel the seasonal beauty of Japan but also rediscover the craftsmanship and culture of Japan.

Furthermore, we will offer the "Try-on with Spring Frame" service for a limited time. By signing up at our online shop and sending a face photo via Instagram DM, you will receive a spring-limited photo frame and a photo of you trying on accessories that are perfect for spring as a gift. We offer three types of photo frames in total, so you can experience trying on each earring with a spring-like Japanese frame. Please enjoy sharing your favorite photo on SNS.

A 30-year-old American woman who actually used our service said, "I was considering purchasing attractive accessories, but I was disappointed because I couldn't try them on online and couldn't imagine what they would look like when worn. However, using this service, I was able to confirm whether they suit me, and it was good. And the cherry blossom pattern frame from Japan is cute ♡."

The accessories handled by sa-iwai are not authentic products made by craftsmen who have trained for over 10 years, but products handmade by creators who want to design, express, and inherit Japanese traditional crafts in their own style. Many creators are particular about the materials and have acquired skills that rival those of traditional craftsmen, continuing to create original works that have never been seen before.

We support the activities of such creators by spreading their unique products to the world and creating opportunities for people to enjoy incorporating them into fashion.

Through this campaign, we hope to introduce the charm of traditional craft accessories to as many people around the world as possible and lay the foundation for leading the Japanese traditional craft industry out of decline.

For more details, please check the link below.
https://sa-iwai.my.canva.site/springcampaign

【Company Introduction】
Flying JAPAN Craft (Shop Name: sa-iwai) is a cross-border EC startup with the mission of "creating addictive Japanese culture." We launched in June 2023 with the mission of delivering the charm of Japanese culture to the world through traditional crafts.

Sa-iwai is a specialty store that handles traditional craft accessories meticulously handmade by Japanese creators, with currently over 30 creators connected. We started selling online in November 2023 and plan to partner with Japanese garden facilities in America for consignment sales. Additionally, as part of the "TEAM EXPO 2025" program at the Osaka Expo, our "Revolutionizing Japanese Culture! JAPAN Fashion" project activities have been registered.